George was a community man at heart and a tireless promoter of Lloydminster and its culture and institutions. He used his position as owner and editor of The Lloydminster Times to fight for better roads, bridges, schools, colleges and other public facilities.

George was active on various boards, committees and organizations too numerous to mention. His most significant contributions involved Rotary in which he was a Paul Harris Fellow, the Chamber of Commerce, the Yellowhead Highway Association, the Air Cadets, the School Board, the Exhibition Association and First Baptist Church. As a leader and an ingenius and eccentric non-conformist, he became well known to residents of Lloydminster and the surrounding district. He was often seen in a red Tartan jacket and bow tie usually walking the city streets in winter without a coat. He had a passion for building things solidly (often to a level ten times the minimum requirements). His creativity was exemplified when he convinced the railways passing through Lloydminster to stop using coal and begin to use fuel refined from Lloydminster crude.

George was also well known by municipal, provincial and federal politicians who he fearlessly and continuously hounded for funding for the community. In this fashion he obtained many of the worthwhile undertakings, projects, facilities and infrastructure components Lloydminster now enjoys. His trips, long-distance telephone calls, letters and briefs to the various levels and seats of government were all provided at his own expense. On one occasion, a group of northern residents provided him with a purse of money they had collected in appreciation for his efforts in getting them an all-weather road from Lloydminster across Jumbo Hill. True to form he simply donated the money back toward the "cause".

George is remembered for his deep faith, his service to his fellow man, and for the North Saskatchewan River bridge north of Lloydminster that bears his name.